Free Workshop · September 21, 2026
Is Your Marketing Working?
3 Google Reports Every Business Owner Should Check
We'll walk through Search Console, Google Analytics, and your Business Profile, plus the five numbers to track every month.
Most owners either ignore their Google dashboards or drown in them. We'll show you the handful of numbers that actually tell you whether your marketing is working, and what to do when they move.
Presented by Michael Lykins
We'll send you the link to join.
What we'll cover
Three dashboards, three jobs. We'll open each one live and show you exactly where to look.
Search Console: Are People Finding You?
Just three things matter here: clicks from Google, the search terms people used, and the pages earning those clicks.
Analytics: What Happens Next?
Entry pages, traffic sources, forms, and bookings. Plus the warning most owners miss: Analytics doesn't know what your business considers valuable until you configure key events.
Business Profile: Are Locals Acting?
Call clicks, direction requests, and website clicks, and an honest look at what each of those actions does and does not prove.
The five-number monthly scorecard
You don't need a 40-page report. You need five numbers you can check in about 10 minutes.
- 1Clicks from Google SearchSearch Console
- 2Forms or online bookingsGoogle Analytics
- 3Business Profile call clicksGoogle Business Profile
- 4Direction requestsGoogle Business Profile
- 5Booked jobs or new customersYour business records
Then ask six questions
- What increased?
- What decreased?
- Did we attract the right people?
- Did they contact us?
- Did those contacts become customers?
- What should we do next?
Bonus: We Can Set These Reports Up For You
If your dashboards aren't set up, or your forms and call clicks aren't being tracked, the numbers won't mean much. Attendees can have our team set all of it up at a low, one-time cost.
- Search Console verified and reporting correctly
- Google Analytics configured with forms, bookings, and call clicks as key events
- Google Business Profile insights connected and explained
- Your five-number scorecard built so you can check it monthly
Save your spot
Free to attend. Replay sent to everyone who registers.