Free Workshop · November 16, 2026
Spy on Your
Competition
See what they're doing. Find what they're missing. Discover where you can win.
We'll look at your competitors the way your customers do, using only public information. The goal is to learn, not to copy, and to leave with three clear actions instead of a list of 27 things to fix.
Presented by Michael Lykins
We'll send you the link to join.
What we'll cover
We'll walk through the 3 × 5 Competitor Audit: three competitors, five areas. Pick a known competitor, one that keeps showing up in search, and the market leader.
Search, Google Profile + Reviews
Google your market like a customer. See who owns Maps, which pages rank, and where you're absent. Then compare ratings, review recency, photos, and owner responses. Reviews are free market research.
Website + Offer
Give competitor websites the five-second test, check them on your phone, and see who actually proves their claims. Then look at the offer: free estimates, guarantees, financing, and how easy they make saying yes.
Content + Advertising
Check social, YouTube, blogs, and email signups, then peek at their ads in the Meta Ad Library and Google Ads Transparency Center. Look for patterns, not posts, and the questions nobody is answering.
Your competitor scorecard
Rate yourself against each competitor in all five areas: we lead, about even, they lead, or opportunity. Don't confuse activity with effectiveness.
- 1SearchWho shows up on Maps and in organic results
- 2Google Profile + ReviewsRating, review volume and recency, photos, owner responses
- 3WebsiteThe five-second test, proof of claims, and mobile experience
- 4OfferThe next step and what removes friction from saying yes
- 5Content + AdvertisingRepeated themes, ad offers, messaging, and landing pages
Choose 3 actions
- One thing competitors do better
- One thing you already do better
- One opportunity nobody owns
Want a Second Set of Eyes?
As a thank-you for joining us, qualified businesses can receive a complimentary Digital Presence Assessment, a $500 value. We'll take a closer look at your business and help you decide what to focus on next.
- A closer look at your business's digital presence
- A custom report with personalized recommendations
- A recorded Loom video walking through the findings
- Clear priorities you can review on your own time
Save your spot
Free to attend. Replay sent to everyone who registers.