Free Workshop · October 19, 2026
The DIY Small Business
Marketing Audit
Find the leaks in your marketing before you spend more money trying to grow it.
We'll look at your business the way a customer does: can they find you, trust you, take action, and get a response? Then we'll help you choose the biggest problem to fix first.
Presented by Michael Lykins
We'll send you the link to join.
What we'll cover
We're not auditing every marketing channel. We're checking the customer journey, from the first search to the follow-up.
Find: Can People Find You?
Search for your business and services like a customer. Check what shows up on Google, whether your Business Profile is accurate, and whether your reviews are recent.
Trust & Act: Can They Choose You?
Give your website the five-second test, check it on your phone, and look for reviews, real photos, and a clear next step. Then test your own forms and booking flow.
Follow Up & Measure: What Happens Next?
Find out what happens after a form submission or missed call, and whether leads get a timely response. Check whether you can connect your marketing to leads, customers, and revenue.
Your five-part marketing audit scorecard
Mark each part green for working well, yellow for needs attention, or red for missing or broken. We're looking for problems, not perfection.
- 1FindSearch visibility, Business Profile, and recent reviews
- 2TrustClear services, mobile experience, and visible trust signals
- 3ActObvious next steps, simple forms, and easy contact options
- 4Follow UpLead confirmations, timely responses, and missed-call follow-up
- 5MeasureTraffic sources, leads, customers, and business results
Choose your 30-day priority
- Get found
- Build trust
- Improve conversion
- Fix follow-up
- Improve measurement
Want a Second Set of Eyes?
As a thank-you for joining us, qualified businesses can receive a complimentary Digital Presence Assessment, a $500 value. We'll take a closer look at your business and help you decide what to focus on next.
- A closer look at your business's digital presence
- A custom report with personalized recommendations
- A recorded Loom video walking through the findings
- Clear priorities you can review on your own time
Save your spot
Free to attend. Replay sent to everyone who registers.
