The Journal

Marketing notes from The Mustard Seed Agency

Behind-the-scenes looks at client builds, plus practical thinking on websites, branding, SEO, and marketing automation for small businesses.

Brand Case Study

Rooted in Community: The Rebrand of Lynn Institute to Lynn Community Impact

A nonprofit rebrand rooted in legacy, growth, and community, from a new name and visual identity to a redesigned website and thoughtful launch.

September 12, 20267 min read

Behind the Builds

Seven websites, seven very different businesses. Here is the strategy, design thinking, and SEO work behind each build.

September 7, 20268 min read