The Journal

Marketing notes from
The Mustard Seed Agency

Behind-the-scenes looks at client builds, plus practical thinking on websites, branding, SEO, and marketing automation for small businesses.

AI and Marketing

I Spent a Week Learning New AI and Marketing Strategies. Here's What Stuck with Me.

From new AI opportunities to unexpected conversations, here are my biggest takeaways from LevelUp 2026.

October 30, 20269 min read

Website Case Study

A more visual website for TNT Countertops, built to bring the digital experience up to the level of the craftsmanship.

5 min read

Brand Case Study

A nonprofit rebrand rooted in legacy, growth, and community, from a new name and visual identity to a redesigned website and thoughtful launch.

September 12, 20267 min read

Behind the Builds

Seven websites, seven very different businesses. Here is the strategy, design thinking, and SEO work behind each build.

September 7, 20268 min read